ABOUT US
Nearly 300 new perfume brands are launched every year
Many claim to be “niche,” but the word — once associated with originality, quality, and creative vision — has become diluted. Too many so-called niche brands chase trends, imitate best-sellers, or wrap themselves in a veneer of rarity with one goal in mind: profit.
So how can we recognize a truly beautiful perfume — timeless, well-constructed, and innovative? How can we develop a personal sense of taste without getting lost in the flood of biased or contradictory online reviews?
This is the standard that has guided H Parfums since we opened our fragrance counter in 2017.
And to begin, what does “niche perfume” really mean?
RARE PERFUMES
What is a niche perfume or rare scent?
A niche perfume is a fragrance crafted by independent perfume houses, born from the imagination of visionary perfumers. Produced in limited quantities and distributed sparingly, these creations break free from convention, offering scents that astonish and inspire. They are designed not to follow trends but to leave a lasting impression on your imagination.
Most perfumes we encounter are mass-produced, engineered to appeal to the widest audience possible, and found in department stores and airport duty-free shops worldwide. Their purpose is to please the masses.
The perfumes we offer stand in stark contrast. They are crafted in a spirit of discovery and exploration, celebrating originality and individuality
Fragrances That Leave a Mark
More than just an accessory, perfume is a statement of character, a source of pleasure, and a gateway to well-being. Scents have the subtle power to influence our emotions and reflect who we are.
This is why, when choosing a perfume house, we seek those that resonate with us both artistically and emotionally.
Some perfumes captivate us with their depth, others seduce with their mystery or bring a sense of vitality.
Which fragrance will make you feel your best today?
Perfume Demystified
How can we describe a perfume and develop a passion for this art of the invisible if we do not know how to recognize and name the materials that compose them?
For the past 8 years, we have acquired some knowledge in perfumery thanks to a bank of natural and synthetic raw materials which are available to our team and to our clients who wish to know more.
Those who wish to develop their nose, their knowledge and their love of perfume can now make an appointment with a member of our team.
Authorized Reviews from Google
What Keeps Our Clients Coming Back
"The brand selection is impressive and includes many offerings not found on at other retailers. Highly recommend H Parfums for a great shopping experience with a unique and finely curated selection! 10/10"
Wendy P.
"Love this shop, I love that they have samples of many niche brands to try before you buy. They also include free samples with your order, this is how I was able to discover Perdizione from Nobile 1942 and Jovoy's Remember Me, both great scents. You can also pick up 10ml of all BDK and other brands! Love the flexibility and shipping is super quick."
Elena M.
"J'estime c'est la meilleure boutique pour acheter des parfums rares. Ce qui est encore intéressant c"est que tu peux avoir des 10 ou 15 ml du parfum si tu je veux pas un grand format.
L'accueil est aussi parfait,les employés sont gentils et sont à l'écoute pour t'aider à faire le meilleur choix."
Le Roi David
"Un personnel courtois, très aimable et avec une connaissance large des parfums et des maisons de parfumerie dont la boutique est distributrice. J'avais acheté quelques échantillons de parfums qui m'interessaient et ils m'ont guidé et rendu l'achat très agréable. J'ai aimé converser avec eux."
Heralda B.
"Staff are very generous and kind, they immediately resolved my minor issue as the labels in one of my decants was blurred and they helped me identify the name of the perfume. On a separate occurrence, when I ordered several testers, I forgot to add a particular perfume I have been wanting to try (by Parle Moi de Parfum) and they gladly added it at no cost."
Alexa B.