The Different Company

by Jean-Claude Ellena, Thierry De Baschmakoff et Luc Gabriel

For centuries, luxury has been synonymous with scarcity, quality, precision, and inaccessibility. But little by little, it became popular, becoming more and more accessible and standardizing the offer. The Different Company was born within this century, in a context where perfume lovers are turning away from the novelties of the big brands, which tend today to create juices intended to please the greatest number. 

Based on this observation, The Different Company’s first creations appeared, developed by Jean Claude Ellena and Thierry de Baschmakoff. Not imposing costs or codes limits, exploring new territories, demanding excellence in raw materials and sillages, working with talented perfumers of international renown, expressing a signature luxury design: this is the vision of The Luxury Perfumery of The Different Company.

In 2004, after Jean Claude Ellena’s departure, Luc Gabriel took over The Different Company to carry the DNA and the development of the brand. This Perfume Enthusiast knows this universe well for having grown up around a family perfumery business held by his mother. Today, The Different Company does not cease to challenge itself in order to create "Made in France" olfactory compositions, which are always more surprising and elegant than the last, and this, in a context of creation always so exceptionally free. The Different Company is the representation of an unconstrained spirit.

Most of the time, the design of a perfume bottle stays in our memory as much as the scent of the perfume itself. Sometimes it is a simple containing, sometimes it is a real work of art, it reflects the beauty of the perfume which is contained in it. This idea is at the heart of our House’s DNA, whose unique design is signed by Thierry de Baschmakoff. For our Haute Parfumerie House, Thierry has imagined a bottle with an unscrewable pump to allow you to refill this luxury item which should not be thrown, a glass bottle with a fire-polished surface for more smoothness, of high quality, with a real platinum screen-printing. Exclusively for The Different Company, he designed a unique cap with a recognizable structure, a solid 3-level solid chromed metal cap, the signature of our brand. The bottle cap, developed in Paris by a master goldsmith, was shaped after the dome of the Grand Palais in Paris. The perfume bottle, with its angled edges, is made by a master glassblower based in Normandy. Re-burnt after being fabricated, it holds unique transparency and brilliance, which enables it to enhance the color of the fragrance it contains.