Parle Moi de Parfum

by Benjamin Almairac

Parle Moi de Parfum is all about family. Benjamin Almairac grew up with stories about perfume that his father brought home from work. He dreamt of creating a venue right in the center of Paris where the public could discover the finest fragrances that Michel Almairac had always dreamed of creating and staging.

Together with Elisabeth, his mother, and Romain, his brother, he designed a space for witnessing the creation of perfume and discovering that combination of magic and technique, of disconcerting ease and maddening complexity, that Michel describes when talking about his work.

Michel Almairac explains that when he sees a rose he immediately sketches out in his head the trail of a composition; when he slips into his leather jacket he is calculating the proportions of a future formula; and when he savors a marshmallow, eyes closed, he is uniting vanilla with orange blossom.

Then follows the delicate task of selecting raw materials, rounded off by a series of weighing sessions, assessments, and critiquing until the olfactory form in his imagination has been stabilized and the formula reaches a state of equilibrium. The number given to the final formula seals the product’s final name forever.

A fan of fragrance blotters as a logo. An iconic bottle. Eight initial Eaux de Parfum with evocative names… The brand name is a clear declaration of intent — to talk about perfume and nothing else!