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Wake Up World

A jolt of citrus and crisp green apple, softened by warm vanilla. Bright, uplifting, and impossible to ignore.

Size:
Sale price$280.00
In stock

SCENT PROFILE

Top Notes: Bergamot, Citruses, Dihydromyrcenol
Middle Notes: Green apple, Turkish rose

Concentration : Eau de parfum


By perfumer Michel Almairac
Parle Moi de Parfum

 

Amber, Fougere
For Women and Men

"A perfume in which you perceive a constant evolution without the theme changing completely. However, there is quite a clear development, especially in the first few seconds, which are particularly citrusy. I would say that after spraying, it is important to wait for the fragrance to develop for at least a minute before smelling the test strip.

You can consider it a unisex fragrance, even if it is a bit more masculine. As a fragrance, the first spray is an explosion that blows right in our faces, along the lines of 'hurry up, wake up, something is going wrong in the system.' As a more global message, it's clearly a denunciation of the global marketing system that makes people buy anything and everything, mainly based on what we're told, but not based on reality." - Benjamin Almairac, brand's founder. 

 

Pickup available at H Parfums

Usually ready in 24 hours

Wake Up World

Wake Up World

100 ml

H Parfums

Pickup available, Usually ready in 24 hours

5064 Rue Hutchison
Outremont QC H2V 0A6
Canada

+15142773426
Wake Up World
Wake Up World Sale price$280.00

Parle Moi de Parfum

A son’s dream, a master perfumer’s freedom.

Parle Moi de Parfum is the story of a legendary perfumer passing his knowledge on to his son. Michel Almairac — the nose behind iconic fragrances for Dior, Gucci and Chloé — finally found his freedom in this family project initiated by his son Benjamin.

No big corporations, no manufactured storytelling — just a family united by a shared dream. Michel creates, Benjamin leads, Elisabeth oversees the design, and Romain shares the brand with the world. Each fragrance bears a number: the count of trials needed to reach perfect harmony, a reflection of careful and patient craftsmanship.

“I shared my knowledge and experience with my son — from creation to the inner workings of the industry. One day, he asked me what best symbolized our craft. I said: the blotter holder. It became the logo of the house. For me, this brand is a space of freedom, far from outside influence.”

Michel Almairac, perfumer of Parle Moi de Parfum

WHY YOU’LL LOVE OUR WORLD

Curated with Purpose, Not Popularity

Each fragrance is selected for its richness and authenticity, never for its visibility on Instagram or TikTok.

Formats for Every Journey

From discovery sizes to full bottles, we offer formats for all budgets — so you can explore at your pace and find the scent that truly moves you.

Expert Team & Olfactory Knowledge

Our team is trained, passionate, and deeply knowledgeable. We work with a rare collection of raw materials and test each perfume on different skin types. This allows us to guide you with precision, insight, and care.

Need advice? We're here for you during store hours.

📞 1 (514) 277-3426

info@hparfums.com

EXCLUSIVE BRANDS

Many of our perfume houses are rarely seen—even among niche perfumeries. About half of them are available exclusively at H Parfums in Canada.

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Essential answers for curious minds, no need to scroll elsewhere.

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