During these strange times, we have to spend a lot of time at home, and it is all the more important to practice self-care. Through their chemical compositions, smells and perfumes have the power to bring us psychic and emotional well-being. Did you know that sciences such as aromachology or olfactotherapy are entirely dedicated to this?

In our series of editorials "The power of scent", we are exploring the benefits of the raw materials you can find in our perfumes!

There are many misconceptions about perfume, and it is sometimes difficult to know what is true and what is not. Here you will find the answers to the questions you have always asked yourself about perfume!

Luc Gabriel is the soul behind the French label The Different Company, perfumes of rare elegance, altogether chic, complex and amazing. A man who is passionate about his craft, and that we have met many times in Paris and Montreal. He always has a lot to say about the world of perfume.

Perfumes based on white flowers have been extremely popular around the globe for centuries. They are often perceived as olfactory representations of wild sensuality, extreme feminity, or even virginal purity. Growing all around the world, jasmine, tuberose, ylang-ylang, and orange blossom are precious flowers that are much coveted. The perfumers’ challenge is to manage to reinvent these flowers.