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Editorial

Timeless White Flowers

Timeless White Flowers

Perfumes based on white flowers have been extremely popular around the globe for centuries. They are often perceived as olfactory representations of wild sensuality, extreme feminity, or even virginal purity. Growing all around the world, jasmine, tuberose, ylang-ylang, and orange blossom are precious flowers that are much coveted. The perfumers’ challenge is to manage to reinvent these flowers.

 

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Oud, a fascinating, rare and precious raw material

Oud, a fascinating, rare and precious raw material
Some materials used in perfume formulation, such as rose or vanilla, are easy to recognize. When combined with more obscure substances, such as woods or saps, they acquire great depth and texture. One of these less explored materials, oud, is highly esteemed and used in various luxury perfumes while remaining unknown. Continue reading